We’re a local bike shop, just launched our own app to communicate with customers, offer reward points, etc. We previously used a third party (fivestars.com) that, I just discovered, didn’t do 2-step opt-in.
I obviously don’t want to just assume everyone in there is actually OK to contact by email, and I also don’t want to completely throw that info away. I’m wondering about just finishing the two-step by sending out a “click here to confirm your subscription” email. I feel like that’s friendlier to people than asking them to start over just because we changed providers. Thoughts?